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16 November 2017

Grand opening of new digital hub in Tel Aviv

Being up to tomorrow: Creating and contributing new mobility services and digitalisation at the Mercedes-Benz Research & Development Center Tel Aviv for the Daimler network

Stuttgart/Tel Aviv.  Digitalisation, autonomous driving, security and connectivity - these trends will heavily influence vehicle development in the future. In order to meet the vast and fast technological changes, Daimler has set up a global network of Research and Development facilities that is kept continuously up-to-date. This network is vital to master the challenges of the future, to anticipate and recognize customers’ demands and to act quickly and flexibly. The development times for fascinating products and state-of-the-art technologies and innovations can thus be greatly reduced.   

With the opening of the Mercedes-Benz Research & Development Center in Tel Aviv on November 16, Daimler clearly underlines its commitment and strategy to internationalise and specialise its global research facilities. The new R&D centre in Tel Aviv focuses on digital vehicle and mobility services, which perfectly fit the strong competence of the Israeli start-up nation.

“Israel is among the top five ecosystems for innovation, digital technologies, new mobility services and car IT. And it is one of the top four largest talent pools in the world”, says Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “With our new Technology Center in Tel Aviv, we want to strengthen our global R&D network and tap into this vibrant mix of creativity, optimism and digital competencies to develop innovative mobility solutions for our customers.”

At the new digital hub in Tel Aviv, a specially-skilled team of about 25 employees will contribute to and support the worldwide activities in mobility services and digitalisation in 2018. Besides the development and testing of pilot projects for new user interfaces, the aim is to establish and maintain a network of local partners, universities and high-tech companies. Working in tandem with the Israeli start-up community, the goal is to create various technologies that support the connected vehicle, such as biometric authentication, navigation and other innovations.

Initial results already demonstrate how the new Technology Center in Israel systematically supports the CASE strategy of Daimler, for example through cooperations with accelerators such as “The Bridge” and through investments such as VIA and StoreDot:

“The Bridge ”accelerator program

MBRD Tel Aviv, together with Daimler IT, has already partnered with “The Bridge” accelerator program in order to anticipate and recognize customers’ demands and to act flexibly and quickly. After screening 150 start-up candidates and carrying out 67 face-to-face interviews in Tel Aviv, Daimler succeeded with 11 startups. Daimler managed to facilitate over 70 meetings with Business Units from all areas of the company, which resulted in multiple in-depth discussions with about 15 departments afterwards. This cooperation finally led to multiple pilots, but more excitingly to the new EQ Ready App, which Daimler developed with one of the start-ups (Anagog) in less than 5 months and which was launched at the IAA in Frankfurt this year.

“The Bridge” is a unique commercialization program for start-ups, acting as a bridge between the Israeli entrepreneurial community and all major global markets. 

Joint Venture between the Van division of Daimler AG and Via

Another first success is the joint venture signed in September between the van division of Daimler AG and the start-up company Via. Daimler Mobility Services additionally joins in as a strategic investor in Via. Unlike other ride-hailing companies, Via has focused on developing a scalable and on-demand ride-sharing solution from the ground up. The intelligent Via algorithm supports smart public transport, enabling a dynamic mass transit system that reduces traffic volume in urban areas. The fusion of Via’s technology with the engineering of Mercedes-Benz Vans creates the perfect match for efficient, affordable and sustainable ride-sharing. As part of the cooperation, Mercedes-Benz Vans is investing 50 million US dollars in the new joint venture. 

The global Mercedes-Benz Research & Development Network

The global Mercedes-Benz Research and Development network consists of 25 locations in 11 countries. The largest facilities are located in Sindelfingen and Stuttgart-Untertürkheim, Sunnyvale in California, Bangalore in India und Beijing in China. About 16,000 employees are currently working in this global network to make Mercedes-Benz vehicles even more efficient, connected and safe

Why Israel in a nutshellWhy Israel in a nutshell

Israeli technologies, culture, mind-set and talent pool offer strategic opportunities to help Daimler advance its CASE strategy.

With 8 million inhabitants, Israel has the highest density of start-ups. Numerous creative ideas have been and continue to be developed in Israel.  

Approximately 5,000 start-ups were funded by the government within the last years; this tendency is increasing.

More than 275 multinational companies with know-how export culture are located in Israel (e.g. IBM, Motorola, Intel, Broadcom, Marvell, Siemens, Google, Apple, BMW, Telekom, RWW etc.).

Israel offers solutions for the automotive sector, e.g. with software for fleet management and high-tech driver assistance systems. 

Overall: a mixture of different cultures have formed and continue to form this country, among other things innovation and speed. And these qualities are a perfect match for the inventor of the automobile. That is why Daimler is establishing the new digital hub in Tel Aviv; to be part of this start-up culture. 



Katharina Becker, tel.: +49 (0)711 17-93271,

Benjamin Oberkersch, tel.: +49 (0)711 17-93307,


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About CASE:

CASE – these letters are shaping the future of mobility. They stand for the fields of networking (Connected), autonomous driving (Autonomous), flexible use (Shared & Services) and electric powertrains (Electric). The four CASE fields are an integral part of the corporate strategy of Daimler AG. The aim is to shape intuitive mobility for our customers through intelligent dovetailing of the CASE topics.

Mercedes-Benz Cars already plays a leading role in all four areas today. For example, all activities in the area of connectivity are focused on the digital brand Mercedes me, which gives customers access to an extensive and personalised range of services by app, website or straight from their car.

On the road to autonomous driving, Mercedes-Benz has for years been a key driver of development and has repeatedly set the benchmark. To this end, the Mercedes engineers use what is known as sensor fusion. The data from different sensors, such as cameras, ultrasound and radar, are intelligently combined and analysed. With the smart vision EQ fortwo, the smart brand also demonstrates how driving without a steering wheel can look like in the future of car sharing.

The inventor of the car already plays a leading role in the field of 'Sharing & Services'. The mobility services used by over 14.5 million people range from free-floating car sharing (car2go) and private peer-to-peer car sharing (Croove), through ride-hailing (mytaxi) to the mobility platform (moovel).

Mercedes-Benz pursues a comprehensive approach in powertrain electrification, and develops the EQ brand with a family of vehicles and an all-encompassing ecosystem, which, in addition to the vehicle itself, also comprises a comprehensive range of products related to electric mobility. This extends from intelligent services and energy storage units for private and commercial customers to charging technologies and sustainable recycling. On the road to emission-free driving, Daimler is systematically pursuing a three-pronged powertrain strategy to be able to realise maximum environmental compatibility across all vehicle classes (incl. commercial vehicles, vans) – with an intelligent mix of state-of-the-art internal combustion engines and partial electrification through 48-volt technology, tailor-made EQ Power plug-in hybrids and electric vehicles with battery or fuel cell powertrains.

By focusing on CASE, Daimler is preparing for the intuitive mobility of the future.
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